Client
Pomme MD
Services
Brand Identity, Brand Design
Year
2023
Pomme MD is a premium Canadian electrolyte drink crafted from Okanagan apples, dedicated to providing health-conscious parents with a wholesome hydration solution for their children.
The primary objective was to establish Yumy Bear Candy Co. as a leading brand in the plant-based candy industry, appealing specifically to health-conscious young women aged 25 to 40. The brand needed to convey a sense of fun, health, and indulgence while emphasizing its vegan-friendly, low-sugar treats. The aim was to build strong brand recognition and a loyal customer base through compelling visual content and engaging storytelling.
The primary objective was to establish a compelling brand identity for Pomme MD, positioning it as a premium Canadian product. The focus was on catering to health-conscious parents who seek a wholesome hydration solution for their children. The brand aimed to embody a sense of trustworthiness and freshness, ensuring it would be the go-to choice for parents looking for healthy beverage options.
To achieve this objective, I crafted a vibrant and fun brand identity that would resonate strongly with the target audience of parents. The visual appeal was a key focus, with the design emphasizing the natural goodness of Okanagan apples. Bright colors and playful graphics were used to make the packaging eye-catching, conveying a sense of freshness and health. The packaging was designed to be both convenient for at-home storage and suitable for on-the-go consumption, reinforcing the product’s premium quality and practicality.
In terms of product introduction, the natural goodness of Pomme MD was highlighted. The unique format and natural flavors derived from Okanagan apples positioned the drink as a healthy and convenient electrolyte solution. By emphasizing the commitment to natural ingredients, Pomme MD was presented as a healthier alternative to sugary drinks and artificial ingredients. This approach reinforced the brand’s trustworthiness and appeal to health-conscious parents.
