Client
DRNK
Services
Brand Identity, Packaging Design
Year
2022
DRNK specializes in crafting low-calorie, sugar-free, non-alcoholic beverages designed for socializing without the alcohol.
Their drinks offer a refreshing alternative with unique flavors and a natural caffeine kick, perfect for those seeking a stylish and guilt-free beverage experience. The primary aim was to establish a fresh brand identity and design cans for exciting new flavors set to launch. The focus was on highlighting the low-calorie, sugar-free attributes of the drinks while emphasizing each unique flavor profile to appeal to a broad audience.
To achieve this objective, I developed a clean, non-gendered design that would resonate with the target market of non-alcoholic socializers. Drawing inspiration from the distinct flavors, the cans were given a color scheme that reflected their unique profiles: copper tones for the Moscow Mule and greens for the Mojito. This approach not only distinguished the product on the shelf but also made it visually appealing to a wide range of consumers. The design emphasized the stylish and flavorful nature of the drinks, ensuring that DRNK stood out as a premium, guilt-free beverage option.
