Client
KitsKitchen
Services
Packaging Design
Year
2022
Introducing Kitscheeze, a novel product line by the renowned vegan soup company, Kitskitchen, situated in Vancouver. This innovative venture marks the expansion into vegan cheese, adding a flavorful dimension to Kitskitchen’s plant-based offerings.
The primary objective is to design packaging that not only complements the distinctive character of Kitscheeze but also harmoniously aligns with the established Kitskitchen brand. The challenge lies in creating packaging that conveys the playful essence of the new vegan cheese line while retaining the core identity elements of Kitskitchen.
The solution encompasses a vibrant and defined packaging concept, reminiscent of deli-style containers. By tightly fitting the product, the design ensures a cohesive representation of Kitscheeze within the Kitskitchen family. This approach maintains a playful and fun aesthetic while seamlessly integrating the iconic Kitskitchen brand elements, resulting in a visually appealing and recognizable packaging for the new vegan cheese line.
