Client
Modern Meat
Services
Brand Identity, Packaging Design, Web Design, Photography, Videography, Content Creation, Social Media Management
Year
2022
Modern Meat is a vegan meat startup from Vancouver offering a range of meat alternative products including burgers, gyoza, crabless cakes and meatballs.
I was tasked to refresh its look with new packaging designs. The goal was to create packaging that reflected the quality of Modern Meat’s plant-based products. Using eco-friendly materials like cardboard and vacuum-sealed packaging, we aimed to enhance freshness while being environmentally friendly. The gyoza product had a special pouch design.
I focused on health-conscious young women aged 25 to 40 who are into plant-based alternatives that fit their dietary preferences. These individuals are keen on clean, allergen-free ingredients in their food.
The solution was a visually striking design, using photography to show the products in their cooked state. Since making plant-based items look appealing can be tricky, we used dark accents to give a premium feel. The result was a sleek, modern packaging line that not only improved functionality but also boosted the brand’s overall image, attracting customers with the delicious appeal of Modern Meat’s vegan options.
Key Social Media Strategies Implemented
- Product Releases: Rolled out new products with high-quality imagery and engaging content.
- Inspirational How-To/Recipes: Created recipes that showcased the versatility and tastiness of plant-based meats.
- Ambassador Program & UGC: Engaged brand ambassadors and featured user-generated content to build a sense of community and trust.
